Medical journalist Michael Mosley teams up with scientists whose latest research is turning common knowledge about fitness on its head. They reveal why 10,000 steps is just a marketing ploy and that two minutes of exercise is all a person needs each week. They discover how to get people to stick to their fitness plans and what exercise can actually make everyone more intelligent. Whether it is for couch potatoes who hate the thought of exercise, someone too busy to consider the gym, or even for fitness fanatics who are desperate to do more - science can help everyone exercise better. By the end of January many people struggle to keep up their resolutions to be more active. The result is that people wastes millions on unused gym memberships. But new science has the answers.
In the second part and conclusion, a spotlight on the mass marketing of the synthetic opioid fentanyl examines the connections between drug manufacturers and government policy. Video of sales retreats and promotional material reveals a deep cynicism among company employees and a disregard for the widespread, nefarious corporate practices.
British Indie music was once seen as the bastion of the over earnest 'High Fidelity' snob who would sneer at chart success. the indie label was the redoubt against the forces of mediocrity and was a precious source of integrity and honesty. A generation would find meaning in the music of The Smiths, the archetypal indie group of the 1980's. From the Stone Roses, the heir manque of the indie music crown, via Suede’s dark sexuality and the media saturation of Brit-pop's Blur v Oasis, indie was now a marketing device, ultimately losing any of it's once cherished intimacy and integrity
The saga of a handful of conquerors who built an empire in Central America and invented the methods of one of the very first multinationals. In 19th century Central America, a few entrepreneurial cowboys built an empire that enslaved populations and corrupted governments for over 100 years. The United Fruit Company thrived on unregulated capitalism; this film tells its story and that of its pioneers who feared neither God nor Man, and managed to get away with murder. Until the 1970s, that multinational set up a monopoly by combining violence, repression, corruption, environmental destruction and a formidable marketing machine. It turned an unknown fruit into an instrument of fortune and domination, and created a business model still largely used by today’s tech giants. Using a rich trove of archival footage and documents, including letters to and from lobbyists, telegrams, vintage ads and movie clips, and gorgeous, hand-tinted stills, 'When Banana Ruled' is a story of intrigue that touches on economics, international politics, the history of business and reveals how an array of forces conquered the world through a simple fruit.
Jacob Ward travels the globe to investigate Decision Science. We imagine our conscious minds make most decisions but in reality we go through much of our lives on 'Autopilot'. And marketers and social media companies rely on it. The first part offers you the owner’s manual for this autopilot. The second part, 'Weapons of Influence', explores how politicians, social media companies and corporate marketers use big data to hack decision-making system. The third part, 'Us vs. Them', shows how this autopilot biases fuel the nation's divisions and how to overcome them. The last part, 'The Wings of Angels', explores why hacking for good is an important scientific discovery; how people can hack their own minds to improve their lives and change the world for the better.
Pulls back the curtain on the world's top brands, exposing the hidden tactics and covert strategies used to keep all of us locked in an endless cycle of buying, no matter the cost. Few among us are immune to the thrills of a good buy. Whether you’re partial to designer handbags, mall brand clothing hauls, high-tech gadgets, or whatever’s on the shelves as you browse your favorite megastore, there’s always another item for sale that feels like it’s just right for you. And as it turns out, that’s all by design. In this film, the architects of our collective desire for endless consumption reveal how corporations are hell-bent on increasing profits, how they convince unsuspecting consumers time and time again to part with their money, and what happens when all of our discarded purchases make their way to landfills. Commentators who witnessed the inner workings of corporations from Amazon to Apple sit down to talk about the unsavory practices their former employers are still using. But while we’re all being encouraged to quench a bottomless thirst for more stuff, it’s the future generations and our environment that end up paying the price.
By the end of January many people struggle to keep up their resolutions to be more active. The result is that people wastes millions on unused gym memberships. But new science has the answers.