The documentary follows the music career of Kid Cudi from the release of 'Day n Nite' in 2008 through present day recordings. Friends and producers illustrate his story in conjunction with concert footage and never before seen behind-the-scenes. The film is a deep dive into the life and career of the hip-hop artist. Candid interviews with the rapper's inner circle and never-before-seen concert material come together to tell the story of a talented yet troubled youth striving to build a career in music until his debut 2008 single garnered attention across social media platforms, launching Kid Cudi on his meteoric rise to the spotlight.
Set in the dark underbelly of Silicon Valley, The Social Dilemma fuses investigative documentary with enlightening narrative drama. Expert testimony from tech whistle-blowers exposes our disturbing predicament: the services Big Tech provides-search engines, networks, instant information, etc.-are merely the candy that lures us to bite. Once we're hooked and coming back for more, the real commodity they sell is their prowess to influence and manipulate us.
Jacob Ward travels the globe to investigate Decision Science. We imagine our conscious minds make most decisions but in reality we go through much of our lives on 'Autopilot'. And marketers and social media companies rely on it. The first part offers you the owner’s manual for this autopilot. The second part, 'Weapons of Influence', explores how politicians, social media companies and corporate marketers use big data to hack decision-making system. The third part, 'Us vs. Them', shows how this autopilot biases fuel the nation's divisions and how to overcome them. The last part, 'The Wings of Angels', explores why hacking for good is an important scientific discovery; how people can hack their own minds to improve their lives and change the world for the better.
Everywhere you go, you generate a cloud of data. You're trailing data, everything that you do is producing data. And then there are computers looking at that data that are learning, and these computers are essentially trying to serve you better. They're trying to personalize things to you. They're trying to adapt the world to you. So on the one hand, this is great, because the world will get adapted to you without you even having to explicitly adapt it. There's also a danger, because the entities in the companies that are in control of those algorithms don't necessarily have the same goals as you, and this is where I think people need to be aware that, what's going on, so they can have more control over it. We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.
The third episode looks at anxiety and explores why it is so common. It talks to neuroscientists who explain the physiological and evolutionary basis of anxiety. Although it can help animals escape predators, anxiety can cause serious problems for human beings. It talks to sufferers of anxiety and examines the different types of anxiety people can feel. It also looks at how social media can cause anxiety.
As media outlets become increasingly polarised, and as social media rules information feeds, where does propaganda come into play? This documentary demystifies the predominant methods of persuasion employed by those seeking power, analysing the present day and contextualising it by looking back at periods when propaganda defined nations and kept populations in check.
The film is a deep dive into the life and career of the hip-hop artist. Candid interviews with the rapper's inner circle and never-before-seen concert material come together to tell the story of a talented yet troubled youth striving to build a career in music until his debut 2008 single garnered attention across social media platforms, launching Kid Cudi on his meteoric rise to the spotlight.