Everywhere you go, you generate a cloud of data. You're trailing data, everything that you do is producing data. And then there are computers looking at that data that are learning, and these computers are essentially trying to serve you better. They're trying to personalize things to you. They're trying to adapt the world to you. So on the one hand, this is great, because the world will get adapted to you without you even having to explicitly adapt it. There's also a danger, because the entities in the companies that are in control of those algorithms don't necessarily have the same goals as you, and this is where I think people need to be aware that, what's going on, so they can have more control over it. We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.
Bill Gates is on a mission. He needs to unlock the mysteries of the PDP-10 computer. But the adults won't share the source code with 13-year-old Bill. So he enlists his older friend Paul Allen. Together they boldly go where no one has gone before. If they find the source code, Bill and Paul will finally be able to master the computer. The connections that shaped Bill Gates' life come into focus, including a childhood friendship and his unique bond with Microsoft co-founder Paul Allen.
A Japanese playing card company called Nintendo enters gaming. To stay competitive in a modernizing Japan, their portfolio expanded to include toys and into the arcade. And the company hit it big with Donkey Kong and Super Mario, then later takes over home gaming with the Nintendo Entertainment System.
Nintendo was like an impossibly huge wall. But if Mario was the undisputed king, an underdog was about to declare war. For Japanese game maker Sega, mainly known for its arcade cabinets, the battle was about winning the home console market. Sega's Genesis console and its speedy character, Sonic, hit the market. In the early '80s, sports video games existed, but they didn't really look real. And one visionary entrepreneur had already started tackling the challenge of taking sports from the stadium onto the screen. Electronic Arts kicks off a partnership with football legend John Madden.
We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.