Since the original series went on the air in 1966, the Star Trek franchise has had a history of ups and downs in the toy business - from AMT's faithful scale model kit of the USS Enterprise to Remco's obscure tie-in merchandise, to Mego's best–selling action figure line. Following Mego's bankruptcy in 1983 and a string of flops by Ertl and Galoob, Playmates Toys picked up the toy license in the late 1980s and sparked a resurgence in the franchise's toy sales. From the mid-2000s onwards, companies such as Art Asylum and McFarlane Toys continue to keep the Star Trek toy franchise alive.
In 1983 Hasbro bought the license of the Diaclone and Micro Change toys from Takara, then commissioned Marvel Comics to come up with a story-line and character names for the toys. The result: Transformers. Despite Tonka releasing the cheaper Gobots line six months earlier, Hasbro's Transformers took the toy market by storm in 1984, raking in US$150 million that year. At the peak of the toy line's popularity, The Transformers: The Movie hit theaters to further capitalize on its success, but the film polarized fans and collectors with the death of Optimus Prime and majority of the original characters. As Hasbro took full control of Transformers from Takara by the late 1980s, sales declined until the toy line was discontinued in 1991. After the failed Generation 2 reboot, Beast Wars rejuvenated the franchise in 1995. In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.
In 1949, after decades of making wooden furniture and toys, Ole Kirk Christiansen's small factory in Billund, Denmark, moved to plastic and created the 'Automatic Binding Bricks', which would later be known as LEGO. When the company patented the tube system in 1958, LEGO became the dominant toy line worldwide throughout the 1960s and 1970s. When other competitors capitalized on the expiration of the company's patents in the 1980s, LEGO faced stiff competition until they reported their first loss in 1998. Poor business decisions with film licenses and the failure of the Jack Stone and Galidor lines brought LEGO to near-bankruptcy until Jørgen Vig Knudstorp took over the company and, by bringing it back to its roots, rejuvenated LEGO's profits. By the time The Lego Movie hit theaters in 2014, LEGO became the largest toy franchise in the world.
The 80s was also an age of innovators and icons, of style and substance. In this chapter, Dylan Jones celebrates some of the stars who created the timeless legacy of the 1980s. From stellar BBC archive performances from the likes of Madonna, Depeche Mode, Sade, Duran Duran, Pet Shop Boys and Tina Turner to iconic MTV-era gems from Billy Idol, Eurythmics, U2, Janet Jackson, Prince and many more. It also features rarely seen archive television footage from the BBC vaults, including Terry Wogan interviewing Grace Jones, Bruce Springsteen on the Old Grey Whistle Test and Adam Ant performing his own stunts in a behind-the-scenes look at the making of the Prince Charming video.
The 1980s was a time when artists in both the UK and US were delivering powerful social commentary in their songs. Dylan Jones selects some of the finest alternative voices from this era. From The Cure on Top of the Pops at the beginning of the decade to The Stone Roses' debut TV performance in 1989, this episode takes a comprehensive look at the alternative music of an entire era. It also features powerful live performances from Billy Bragg, Tracy Chapman, Bronski Beat and The Selecter. In addition, there are archival gems from Pixies, The Smiths, Suzanne Vega, The Fall, REM and many more.
The 1980s was an era in which a fusillade of new genres emerged, and many are still with us today, such as hip-hop and house. Dylan Jones has mined the archives to select some of the most crucial tracks in the rise of these two genres. From a young Kurtis Blow making his Top of the Pops debut to the sonic bombardment of Public Enemy and the sampling skills of Bomb the Bass, this episode showcases the evolution in rap and house music across the decade. There are rare archival interviews and stellar performances from Run-DMC, Salt 'N' Pepa, S'Express, Cookie Crew and Neneh Cherry, as well as iconic videos from Herbie Hancock, The Beastie Boys, M/A/R/R/S, Grandmaster Flash and the Furious Five, and many more.
From the mid-2000s onwards, companies such as Art Asylum and McFarlane Toys continue to keep the Star Trek toy franchise alive.