Everywhere you go, you generate a cloud of data. You're trailing data, everything that you do is producing data. And then there are computers looking at that data that are learning, and these computers are essentially trying to serve you better. They're trying to personalize things to you. They're trying to adapt the world to you. So on the one hand, this is great, because the world will get adapted to you without you even having to explicitly adapt it. There's also a danger, because the entities in the companies that are in control of those algorithms don't necessarily have the same goals as you, and this is where I think people need to be aware that, what's going on, so they can have more control over it.
We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.