The Great Hack 2019 Culture A film about the Facebook–Cambridge Analytica data scandal. Have you ever filled out an online survey? Do you wonder why you receive ads for products that you happened to research the day before? Data has surpassed oil as the world’s most valuable asset, and it is being weaponized to wage cultural and political wars. We’re in a battle for control over our most intimate personal details. The Great Hack uncovers the dark world of data exploitation through the compelling personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data breach that rocked the world.