Jacob Ward travels the globe to investigate Decision Science. We imagine our conscious minds make most decisions but in reality we go through much of our lives on 'Autopilot'. And marketers and social media companies rely on it. The first part offers you the owner’s manual for this autopilot. The second part, 'Weapons of Influence', explores how politicians, social media companies and corporate marketers use big data to hack decision-making system. The third part, 'Us vs. Them', shows how this autopilot biases fuel the nation's divisions and how to overcome them. The last part, 'The Wings of Angels', explores why hacking for good is an important scientific discovery; how people can hack their own minds to improve their lives and change the world for the better.
The first part offers you the owner’s manual for this autopilot. The second part, 'Weapons of Influence', explores how politicians, social media companies and corporate marketers use big data to hack decision-making system. The third part, 'Us vs. Them', shows how this autopilot biases fuel the nation's divisions and how to overcome them. The last part, 'The Wings of Angels', explores why hacking for good is an important scientific discovery; how people can hack their own minds to improve their lives and change the world for the better.