Pulls back the curtain on the world's top brands, exposing the hidden tactics and covert strategies used to keep all of us locked in an endless cycle of buying, no matter the cost. Few among us are immune to the thrills of a good buy. Whether you’re partial to designer handbags, mall brand clothing hauls, high-tech gadgets, or whatever’s on the shelves as you browse your favorite megastore, there’s always another item for sale that feels like it’s just right for you. And as it turns out, that’s all by design. In this film, the architects of our collective desire for endless consumption reveal how corporations are hell-bent on increasing profits, how they convince unsuspecting consumers time and time again to part with their money, and what happens when all of our discarded purchases make their way to landfills. Commentators who witnessed the inner workings of corporations from Amazon to Apple sit down to talk about the unsavory practices their former employers are still using. But while we’re all being encouraged to quench a bottomless thirst for more stuff, it’s the future generations and our environment that end up paying the price.
In this film, the architects of our collective desire for endless consumption reveal how corporations are hell-bent on increasing profits, how they convince unsuspecting consumers time and time again to part with their money, and what happens when all of our discarded purchases make their way to landfills. Commentators who witnessed the inner workings of corporations from Amazon to Apple sit down to talk about the unsavory practices their former employers are still using. But while we’re all being encouraged to quench a bottomless thirst for more stuff, it’s the future generations and our environment that end up paying the price.